35 Press Release Examples: Real Text from Big Brands
Jun 16,2026 
By admin_chats 
In a professional setting, a press release is one thing that you need to understand. Even if you are not part of the Public Relations (PR) team, understanding how to compose a good press release can be beneficial. It will train you how to communicate effectively both as a representative of a brand/company and as a person. Do you want to master press release writing? Keep on reading this article to discover more tips on how to write an accurate press release. We will provide the 35 press release examples from the official companies and institutions you can follow before writing the actual press release.
What is a press release?
Press release meaning is an official statement by a brand, company, or institution to interpret their interests. It can be product launching, event organizing, partnership or merger announcement, rebranding, updated trajectory, clarification on rumors or disputes, and many more. The statement is written and must be clear because the main intention of the press release is to inform, which often makes them structured as news.
The purpose of a press release
The press release is targeting journalists as its main audience. As journalists work in fast-paced environments that require them to skim the information, you have to compose concise press releases or statements where all information is intact and easy to understand. Journalists are being targeted because the biggest purpose of press releases is to grab media attention.
You need to let people from the news outlet know your existence in order to earn what you aim for, whether it is publication, sales, or investment. For example, expansion of a business wing may attract potential investors or sponsors. Some businesses or companies may also need to clear their names after reputational issues, and press releases are often the key to clarifying things before it gets out of control.
Exciting collaborations with certain entities, such as celebrities, public figures, or big brands, may also lead to media attention and even sales. Therefore, press releases are a fundamental part of a business. If we have to recap what the press release intended, here are several points you need to keep in mind.
- Press release targeting media to get attention and publications.
- It can be used to shape brand reputation and perception, which is why values matter in branding. It shows what you believe and support.
- A press release is supposed to control your brand narrative, meaning you can use it to clarify rumors and solve reputational issues such as disputes, scandals, defamation (smear campaign), past mistakes, and many more.
- They can also help generate traffic for your site or online shop, which may lead to sales and possible collaborations.
Press release examples
Without further ado, it is time to dive into the sea of press release examples. We curated these from various institutions, companies, and brands. Check the patterns, structures, as well as the purposes and word choices here.
1. Bohemian FC announced its partnership with Des Kelly Interiors
As a business entity, you will see many sports clubs make press releases to announce updates. Not limited to the circulation of athletes, but also sponsorship and partnership announcements. In this example, you can read how Bohemian FC gracefully announced their sponsorship contract continuation with Dublin-based furniture retailer, Des Kelly Interiors. Their partnership is symbolized by displaying the Des Kelly logo on the FC Bohemian jersey. In that press release example, you can also read that FC Bohemian give ua little detail on their future projects together with quotes from relevant parties regarding the partnership.
2. MUBI clarification on Sequoia Capital funding
In several cases, press releases can also be optimized to clarify rumors or confirm a brand’s stance on certain issues. In this press release example, you can read that MUBI was trying to clear its name after the announcement of Sequoia Capital’s investment. For years, MUBI has been a platform for streaming that houses many indie and progressive films. Their affiliation with Sequoia was deemed by many as a betrayal of their stance on the Israeli occupation of Palestine. As a context, Sequoia has also invested in several Israeli companies, including ones that work in the military and cybersecurity sectors. However, many think this press release did not answer the fans’ demands, leading to an ongoing boycott.
3. Garnier X Gisele Bündchen press release
As the main goal of press releases is gaining media attention, it is only natural that Garnier sees their partnership with Gisele Bundchen as a precious asset. This partnership is expected to improve sales and increase brand awareness. As Garnier tries to pivot to sustainability issues, they try to find this alignment with Bundchen’s personal views and lifestyle. This expectation comes from the positive reputation of Bundchen and her fanbase.
4. The new GLE, GLE Coupé, and GLS are available to order
In many cases, press release examples are about the launch of new products. This is what Mercedes-Benz did when they were launching a new series of their vehicles. In that press release, the brand provided specifications and features of the new products. The information is pretty detailed and comprehensive, good to help people who are doing independent research for their next purchases.
5. Sony AI Research Press Release
Date is also one of the most prominent aspects in a press release. In this example, Sony AI started its press release with a date before going further to the first paragraph. Their press release is quite long compared to a normal press release, but they ended it with a media contact, which means they are welcome if journalists want to go into a deeper interview with them about this research project.
6. Penguin Publishers about Sally Rooney’s book
This is a press release example from 2021 when Sally Rooney was about to publish her latest novel, Beautiful World, Where Are You. As one of the most exciting young writers who successfully launched her career with two best-selling novels, Rooney has become one of the key talents of Penguin. This press release was an anticipation of her future best-selling novel. At the end of the press release example, Penguin cited a contact point for anyone who was interested in covering this exciting news.
7. Paris FC announced the departure of their GM, confirmed LVMH ownership
Paris FC has become the object of talk in French football in 2025. They have good potential to be the rival of Paris Saint-Germain, strategically located at the heart of the French capital city. They started to receive foreign investment in 2020 and have been expanding since then. One of the most exciting investors is LVMH (Louis Vuitton Moët Hennessy), which finally confirmed its large involvement through this press release, in this example. Paris FC announced the departure of their GM, along with the announcement of the replacement. The new GM is an ex-executive of LVMH, earning respect and trust from one of the Arnault family members, Antoine (CEO of Christian Dior).
8. Freepik changed its brand name to Magnific
Freepik is a reliable site for both professional and amateur graphic designers. For at least a decade, they helped designers earn free and paid visual assets for their projects. However, things changed in 2026, and they announced the new business model to adapt to rapid digital transformation. Through this press release, they introduced a new chapter of their business journey. Their brand name was changed to Magnific, and for the first time, they incorporated AI in their business model.
9. Canva introduced Affinity
In 2024, Canva, one of the most popular web-based design platforms, announced its acquisition of Affinity. This acquisition can be seen as one step closer to their rival, Adobe. As we all know, Adobe Creative Cloud is still dominating the graphic design platform market. With Affinity, Canva offers a one-stop design platform for free. The only thing you need to do to access it is to create a Canva account. This press release example is both a business update and a product launch.
10. Adobe Completes Semrush Holding Acquisition
While Canva strengthened its position in the digital design platform, Adobe expanded its business to the marketing sector. This can be observed from their recent press release about the acquisition of Semrush Holding. In context, Semrush is a leading SEO marketing tool in the global market, and Adobe plans to utilize this move to develop its new branch of business, CX Enterprise.
11. Barcelona x Spotify x Olivia Rodrigo
This press release example is another product launch and partnership announcement. On May 1st 2026, Barcelona FC announced Olivia Rodrigo’s involvement in their 4-year-long collaboration with Spotify. This is such a tradition, each year Spotify and Barcelona will ask at least 2 musicians to be their ambassadors. Along with it, new merch was released. This time, they released a special edition of the official Barcelona jersey, some of them with original autographs of the artist herself.
12. Netflix announced a new hub for book-to-screen adaptation
Netflix announced a new hub dedicated to book adaptation lovers. The hub will appear in users’ homes and timelines, allowing them to see collections of series and films that were adapted from books. These are press release examples of new feature launches, not necessarily physical, but will make a good impression for the loyal users and still be newsworthy for the media.
13. Samsung and MUNCH museum collaboration
As an electronics brand, Samsung has tried many surprising collaborations. One of them is the MUNCH museum collaboration, where they worked together to bring out the best of iconic artworks. This project can also be observed as an effort to expand Samsung’s market to the Nordic countries.
14. Hobonichi pop-up event in Chicago
Another creative use of press releases is an event report. Hobonichi, a leading notebook and stationery brand from Japan, has gained global popularity in recent years, thanks to social media and Gen Z, who initiated a physical media comeback. Unlike other press release examples mentioned before, Hobonichi reports on the past event while at the same time showcasing their best-selling products, such as planners and notebooks. This can be a great inspiration for marketers out there.
15. Field Notes x Ragnarok collaboration
In 2022, Field Notes released their new collaboration project with the God of War Ragnarok game developer. Optimizing both big names, they released special edition covers for both fans of the notebook brand and the game. This type of groundbreaking collaboration is also newsworthy and therefore worth a press release.
16. Falmouth University confirmed its staff’s publishing deal
In order to build trust and credibility, universities or educational institutions can also write press releases about their achievements. Falmouth University, for example, announced that one of their lecturers in MA Creative Writing has successfully signed a deal with a UK major publisher, Picador. This is an exciting and proud moment for the university, which will also hopefully attract more applicants.
17. Letterboxd Video Store introduction
At the end of 2025, Letterboxd, a movie database and social media for cinephiles, introduced its new product called Video Store. This product aims to provide a rental platform that allows users (from certain regions) to watch video-on-demand (VOD). However, their selection is carefully curated and only available for a certain period of time. In this press release, Letterboxd emphasize their distinctive features and several early movie selections. As they introduced a new product, CTA and a link to the Video Store page are attached at the end of the press release.
18. Tubi’s What’s Coming hub
Tubi, a US-based subscription-free streaming platform, is now a major player in the over-the-top services market. As their business relies on the traffic (to accumulate ad revenue), they optimize their press hub to promote their main products: film collections. It is no surprise that they make regular updates on new titles they bring in. Everything is organized in the press release section on their page, such a great strategy you can copy.
19. FIFA on World Cup 2026 press releases
FIFA writes its press releases to announce any developments on the World Cup 2026. This includes the confirmation of a media center in Dallas and broadcasting partnerships, even concerts in the fan zone. These press releases will be helpful for journalists and media workers who are assigned to cover the World Cup directly in the three host countries.
20. Gemini app updates
Google also has a dedicated page to inform users about Gemini development, including the app updates where several features were added. This type of press release example is ideal for reviewers and journalists who want to cover Google AI development and do a diligent comparison with other AI tools in the market.
21. Beierdorf introduces the Eucerin brand in Japan
As a leading German skincare brand, Beiersdorf has introduced a new skincare brand in Japan, called Eucerin. With this brand, Beierdorf shows an intention to develop and strengthen its presence in the East Asian country market. Also, Japan is known as the third-largest skincare market in the world, with a high standard to meet the consumers’ satisfaction and an alternative to other brands. In this press release example, there is a short introduction of Eucerin as a brand and Nivea Kao as the parent company.
22. Neutrogena introduces Tate McRae as brand ambassador
Neutrogena is known as one of the biggest American skincare brands and is introducing a partnership with the renowned Canadian singer, Tate McRae. With the help of McRae as a brand ambassador, Neutrogena wanted to promote its leading product, the Hydro Boost range. This is in line with the tagline “Beauty to a Science,” which leads Neurogrena to become a data-driven and evidence-based cosmetic brand.
23. Logitech designated Robin Piispanen as Global Head of Logitech G
In April 2026, Logitech announced Robin Piispanen as the new Global Head of Logitech G. This is the branch of a Swiss hardware company that specifically manages the gaming accessories division. In this press release example, we can see that it mentions all of the background from Piispane and their way to become a head of Logitech G. Additionally, there is a quote from Piispane on how he feels and what his future plan for Logitech G. Not only about Piispane, this press release shows a short description of Logitech.
24. Ikea Socioentrepreneurship program
As a leader in the furniture business, Ikea shows its contribution to society by establishing Socioentrepreneurship programs in several countries in Latin America, Eastern Europe, and Southeast Asia. In this press release example, Ikea demonstrates its commitment to supporting local social entrepreneurship and assisting vulnerable people, including farmers, artisans, informal workers, and others. The Swedish company also mentions the milestone during the fiscal year 2025, which spans from September 2024 to August 2025.
25. All-New Asus Pad introduction
Asus introduced its new tablet, dubbed ASUS Pad (T3201). The new products are a signal that Asus has come back from its hiatus to produce tablets. In this press release example, Asus demonstrates the details of the ASUS Pad (T3201) key features from specification to performance. It announced the best features that maybe other brands do not have and what this table fits for, including work, school, and even traveling.
26. JYSK’s ambition to open 100 stores in Europe
In May 2026, JYSK announced its achievement of opening nearly 100 stores in Europe in the next three years. In this press release example, a Danish furniture company demonstrates that it has opened stores in several major cities in Europe, including Dublin, Madrid, Stockholm, Amsterdam, and Bucharest in recent years. Furthermore, this press release also provides the short history of JYSK and its focus on the European market and becoming one of the main brands in its business line.
27. SAP and Google Cloud expand partnership for AI Agent
SAP announced a partnership with Google Cloud to develop multi-agent AI. Through this press release example, SAP and Google Cloud aim to activate the ecosystem of the two companies. This integration allows users to only use SAP Engagement Cloud to request a prompt and let the Joule Agent manage the end-to-end process. Gemini Enterprises has a role as a hub for the agent to execute on all platforms, SAP and Google Cloud.
28. TIFF shared their 25th edition of Top 10 Canadian Films
In January 2026, the Toronto International Film Festival (TIFF) announced the top 10 Canadian films under the categories of short and feature films. This event is also presented by the leading streaming platform, MUBI. Instead of showing only a list of films, this press release example gives a narrative explanation about the 25th edition of Canada Top Ten Films. It provides the ticketing date, and TIFF Members are allowed early access.
29. Volkswagen introduces All-New Electric ID Polo
Volkswagen (VW) recently introduced its new electric car model, called All New Electric ID Polo. Similar to other press release examples for announcing new products, the VW press release also shows the specifications of its new car. VW highlights the new car’s ability to range up to 454 km with quick charging. VW shows the new Polo car is one of the most successful car models, with more than 20 million units sold.
30. Cannes Film Festival 2026 Winner List
In May 2025, the Cannes Film Festival announced the list of winners for 2026. The Cannes Film Festival 79 press release example is indeed different from the usual press release. This press release uniquely focuses on mentioning the winner instead of bringing a narrative; it just shows the lists. Through this press release, the organizer can show the world the winners as an act of transparency.
31. A24 Films Stream Exclusively on HBO Max, announced by parent company Warner Bros
Warner Bros discloses the streaming of The Moment film production from A24 on HBO Max starting from May 29, 2026. The mockumentary film starred Charlie XCX, Kylie Jenner, and other rising pop stars in navigating the complexities in the entertainment industry. This press release example not only states about the film, but also the collection of movies and series streamed on HBO Max.
32. Burger King’s New Elevated Whopper
Burger King has announced the project to elevate the most iconic burger menu to a premium burger, The Whopper. Through this announcement, Burger King upgrades its higher-quality Whopper with a tastier bun than before. This press release example, it shows the quote from the President of Burger King in the US and Canada, Tom Curtis. This press release gives a short history of Burger King to become one of the notable food chains in the world.
33. Caterpillar Global Innovation Challenge is open
As one of the biggest machinery brands, Caterpillar has announced the new registration for the Global Innovation Challenge. This press release can be an example to inform about the details and how to apply the challenge to earn a $1 million award related to the attraction and collect new ideas and upgrade skills for technicians and the manufacturing workforce. Similar to other press releases, it mentions the short history or profile of the Caterpillar at the bottom of the page.
34. Prada Miu Miu Leather Collections 2026
Recently, Prada published a press release for the Miu Miu Leathergoods Campaign in 2026. It mentions a supermodel, Gigi Hadid, to play a role as a model in this campaign, showing all of the Miu Miu leather products. This press release can be an example for explaining the concept of the campaign in short and effective sentences. At the bottom of the page, it displays the list of crew that is working in the Miu Miu Leathergoods campaign.
35. Columbia Sportswear x Robert Irwin
As a major apparel brand, Columbia Sportswear partnered with Robert Irwin, the son of the famous conservationist Steve Irwin. With the Engineered for Whatever brand platform, Columbia tried to focus on outdoor apparel. This press release example, it shows the walkthrough of the promotion advertisement starring Robert Irwin that runs through Outback, Australia, and uses the gears from Columbia Sportswear. Similar to other press releases for brand campaigns, it explains the short history of Columbia Sportswear and links the source to another website.
How to write a press release
The press release has a similar format to news; it is factual, accurate, short-form, and structured with an inverted pyramid (starts with the main information, goes further to the less important details). We will explain the details of how to write the common structure of the press release below.
Step 1: Review the press release materials
A press release is a publication from a company or institution specifically for journalists. Before writing the press release, PR needs to report and gather the specific materials. Then decide the interesting niche part of the content, such as rebranding, leadership change, or new events and products.
Step 2: Use the appropriate format for a press release
Before writing a press release, one needs to decide the format. Press releases usually have a heading and a dateline. It is important to know that the press release must be informed about the date of implementation or changes in a company or institution.
Step 3: Write the press release based on the appropriate format
Write at least two paragraphs (opening and closing), and supporting images or video. If necessary, quotes from relevant sources can also be included. Some press releases do not even use a narrative format and only show the lists.
Step 4: Include CTA and contact person
At the end of the statement, you can also add a contact point and call to action (CTA) to complete the purpose of the press release. For more understanding of your company, you can add a short profile of the company.
Step 5: Editing the press release
If the press release is done, please ensure that you hand it over to the editor to review and edit the document. This step is crucial to ensure that the press release content is free from the grammar error and inappropriate or ineffective language tone. If the content is free from error, you can consult to get permission to publish it right on time.
Conclusion
A press release is a critical component of public relations (PR). This is a medium to publish new things about companies or government institutions, and it aligns with their interest. The press release, it allows journalists or the general audience to comprehend what is the newsworthy publication or events, collaboration, or new products in a company, or recently enacted regulations in a government institution. The 35 press release examples above can be a way to understand how to write a press release for your business. For beginners, it is indeed quite hard to write a press release with the correct language tone that reflects the audience’s feelings, but you will find a way to write clearly and structured to inform and captivate the general audience.
Frequently Asked Questions (FAQ) about Press Release Examples
1. Who is in charge of writing press releases?
A company generally has a PR team to handle press releases. Members of the PR team can be journalists, trained publicists, or writers who understand how to decide ideal word choices and
2. How many words are ideal for a press release?
Ideally, a press release is about 300–500 words, but in many cases, a company might release a long-form statement, and as long as it is relevant and straight to the point, it is still agreeable.
3. Who are the main targets of a press release?
A press release is composed to target media and journalists, but they can also make one to address issues that are of public concern. In that case, they may target a wider audience, including users, customers, and even potential investors.
4. Do press releases always work in the company’s favor?
No, not all press releases favor the company. In several cases, it could lead to backlash because of various factors. For example, if it shows that a company has lost its original values (sell out) or they make mistakes that are so fatal that any clarification does not help.
5. What is the main composition of a press release example?
It generally starts with a title, dateline, opening paragraph (contains main ideas), second and third paragraphs (list of details, starts with the most important, followed by less important), quotes, call to action, and contact point.
Jun 11, 2026
