14 Best AI Visibility Tools: Help Track Your Brand

In the artificial intelligence (AI) era, brands are shifting their strategy to enhance visibility across AI platforms. Therefore, enhancing brand visibility on search engine result pages (SERPs) is not the only way to generate organic traffic to your website these days. Similar to traditional search engine optimization (SEO), to get better visibility on AI platforms, we obviously need help from tools to obtain essential insights and close the gaps. Recently, some SEO tools are evolving and adding AI visibility features to ensure their customers are not switching to their competitors. So, what is AI visibility, and what is the list of best AI tools for optimizing AI visibility? I have reviewed the 14 most popular and deemed them the best AI visibility tools, together with a short explanation of their advanced features.  

What is AI visibility? 

Before explaining the list of the best AI visibility tools, let us share what is the definition of AI visibility first. AI visibility is known as the measurement of how often a brand is mentioned in the AI answer. As we know, AI chatbots, such as ChatGPT, Claude, Gemini, DeepSeek, Microsoft Copilot, and Perplexity, use large language models (LLMs) to generate all of their responses, which use external sources as citations. 

AI visibility has become more and more important for businesses these days since the rise of people who rely on AI tools to search for something. Even Google, which is the pioneer of search engines, introduced AI Overviews that are able to answer and summarize general information from the articles listed on the first page of Google SERP. 

Unlike regular SEO, AI visibility highlights citation models instead of ranking position. The AI machine generates responses through several sources that they think are the most credible and trustworthy to give the best answer to its users. Thus, if ChatGPT or AI Overview on Google cites your website, then they think that your content has a good reputation and deserves to be one of their source. 

Why do we need to improve brand AI visibility? 

As mentioned earlier, AI visibility is basically a way to enhance visibility on AI platforms. According to data from Omnibound AI, ChatGPT users are doubling to 900 million users in February 2026. Meanwhile, Google AI Overviews appear in 48% to 50% of all US Google search queries. It means AI visibility has become essential for brands to stay competitive and make their products to be able to millions of AI chatbot users. 

If they do not follow brand visibility on AI platforms, then they will be left behind compared to other brands. In the short term, this perhaps is not going to impact that much, but it will affect the brand in the long term, as more and more people use AI chatbots as their assistant. In addition, brands that are reluctant to conduct AI visibility strategies will miss the opportunity to get higher impressions and organic traffic to their websites. Thus, if a brand needs to catch up with the latest trend, then it is better to get going and be ready to push on AI visibility. 

What are AI Visibility performance metrics? 

The best AI visibility tools are those that are based on the fact that their platforms provide the most relevant and accurate performance metrics. That is why we also need to comprehend the AI visibility metrics used by all AI tools. Let’s check the components of core AI visibility performance metrics below. 

1. Brand Mention Rate 

As the name implies, brand mention is a metric used to calculate the percentage of AI search responses across multiple data sources. The AI scans through many sources to find the most relevant data and web content according to the user’s inquiries. The AI visibility tools will count how frequently the brand is mentioned in the AI platforms’ answers and across many contexts or topics. 

2. Share of Voice

Share of Voice is also an important part of the AI visibility metrics. This metric basically shows how many times your brand is mentioned across AI platforms. As we know, AI chatbots crawl references from all over the internet to give the best response to their users. In practice, the metric has a function to track the percentage of your brand included in the AI tool’s response, and a higher percentage means that you have a strong market presence. 

3. Visibility Volatility

Another important metric to consider in AI visibility is visibility volatility. This metric basically demonstrates how frequently your brand and URL are mentioned or cited in the AI tool’s response. With this calculation, you can understand the stability of your content and website on a specific topic. The volatility in AI tools is based on probabilities as AI models shift and update their responses. 

4. Citations Quality

Citation Quality works to measure the authority and relevancy of a brand as a source of AI generative responses. A high citation quality commonly comes from a brand that successfully establishes sources that are relevant to their category and supported by fresh content. In contrast, low citation quality happens due to only being supported by generic and old content. 

5. AI Referral Traffic

AI Referral Traffic is part of the AI visibility metrics to measure traffic conversion from AI platforms to your website. By understanding this metric, we can analyze if your AI visibility campaign works well or not. This measurement is basically similar to classic search engine optimization (SEO), which calculates clicks from the search engine results page (SERP) to your website. 

What makes AI visibility tools good? 

The metric above is the component that is an indicator that your AI visibility performance is good or not. So, we will give you a short explanation of how AI visibility tools can be considered good or not. We have evaluated five criteria that make an AI visibility tool considered good below. 

• Prompt level tracking: This criterion will give you a clear idea about the exact prompt that can be used for your brand. This is crucial to fill the gaps and improve less competitive answers on AI platforms. 
• Citation source: By understanding the pages that use attribution to your page, it can help you to develop a strategy to boost your AI visibility score. 
• Competitor analysis: Similar to SEO, AI visibility also needs to analyze pages from your competitors. By understanding your competitors’ share of voice, you have the opportunity to be a leader in some prompts. 
• Multiplatform coverage: This is an important part of the criteria that makes an AI visibility tool good. As a buyer, you obviously want not only one AI platform or one AI model, but you want a platform to get insights across platforms. 
• Sentiment analysis: AI visibility tools that provide insights about sentiment analysis need to be a consideration since they are able to capture and assess the positive, negative, or neutral context on your platform. 
• Pricing and value: As we know, the cost to subscribe to AI visibility tools is also a vital component of evaluation to know if their value is worth the money or not. 

14 Best AI visibility tools from our assessment 

Now, it’s time to share the best AI visibility tools based on our recommendation. We have reviewed the 14 best AI visibility tools that may align with your budget and your needs. This evaluation is worth knowing because you must know the best recommended tools before choosing one or more tools to be your next assistant to conduct AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). Check the list of 14 best AI visibility tools below. 

1. Goodie

Goodie is known as one of the reliable apps for supporting AI visibility. It provides a complete answer engine and AI agent for researching AEO. This app is considered one of the best AI visibility tools for someone who needs an easy-to-use app and someone who is starting to use AI visibility. As a budget app, Goodie does not provide as deep an analysis as other premium tools, but enough to give insight into common AEO analysis. 

Key features: 

• Cross-Platform Tracking
• Sentiment Analysis
• Prompt Research 
• Optimization Hub
• Competitive Benchmarking

Pricing: 

• Explorer: $399/month 
• Pro: Custom pricing 
• Enterprise: Custom pricing.

Ideal for: Marketing teams and businesses who need to search across all AI platforms. 

2. Otterly AI

Otterly AI is known for credible AI visibility to monitor and check queries across Large Language Models (LLMs). This tool provides automated search monitoring, so users do not need to do manual checks. This is a comprehensive tool to get research for AEO with less expensive and affordable pricing, particularly for small businesses and startups.  

Key features: 

• AI Search Analytics 
• Content Audit 
• Multi-AI Search Engine Coverage 
• GEO Optimization
• Prompt Research

Pricing: 

• Starting: $29/month
• Standard: $189/month
• Premium: $489/month
• Enterprise: Custom pricing

Ideal for: Small businesses and startups that need a reliable tool, yet affordable. 

3. SE Ranking

Not only for SEO, but SE Ranking is also useful and reliable to assist with AI visibility. This app covers all AI chatbot tools, including AI Overviews, ChatGPT, Gemini, Perplexity, and AI Mode. As we know, SE Ranking is a comprehensive platform to perform SEO and AEO in one app. This is very useful for large companies that use only one platform to run many campaigns at the same time. 

Key features: 

• AI Result Tracker
• Brand Mention and Link Tracking
• AI Search API Access
• Competitor AI Visibility Benchmarking
• Sources Analysis Features

Pricing: 

• Core: $103.2/month
• Growth: $223.2/month 
• Free Trial (API): $0/month
• Wallet (API): $50/month
• Standalone (API): $179/month
• Enterprise: Custom pricing

Ideal for: SEO professionals and marketing teams that combine SEO and AEO at the same time. 

4. Gumshoe

Gumshoe works well for monitoring brands across AI platforms, including ChatGPT, Gemini, Claude, Perplexity, and others. This AI visibility tool is useful for tracking citations and performs well at identifying your content that is cited in AI-generated responses. Thus, Gumshoe is mainly a tool to audit and analyze high-performing AI assets. 

Key features: 

• Brand Leaderboard
• Model Visibility
• Persona Report
• Citation Source
• Technical Audit Scores

Pricing: 

• Free Trial: $0/month
• Starter: $99/month
• Pro: $299/month

Ideal for: Small and mid scale business who need credible tools for AI visibility tracking. 

5. AI Peekaboo

AI Peekaboo is similar to other AI visibility tools to track brands on all AI platforms, namely AI Overviews, ChatGPT, Gemini, Claude, and Perplexity. This tool is considered a budget-friendly app with a useful feature to uncover an AI Visibility score for your brand or website. According to the review on G2, this app is great and provides real numbers to analyze brand discoverability across AI tools. 

Key features: 

Pricing: 

• Starter (Brand & Agencies): $50/month
• Peek (Brand & Agencies): $100/month 
• Grow (Brand & Agencies): $200/month
• Enterprise: Custom pricing

Ideal for: Small businesses or startups, and mid-range businesses, as well as SEO agencies that are starting to search AI visibility. 

6. Searchable

Searchable is an end-to-end AI visibility tool for supporting brands and agencies to track brand discoverability across five AI platforms, including ChatGPT, Claude, Perplexity, Google AI Overviews, and Microsoft Copilot. This SaaS company was established in London, UK, in 2025. Although it is a new platform, it has gained popularity due to its performance in helping businesses conduct AEO. 

Key features: 

• AI Visibility Tracking 
• AI Agent 
• G4 and Google Search Console integration 
• Technical Site Audit
• AI Content Generator 

Pricing: 

• Starter: $50/month
• Professional: $125/month
• Scale: $400/month
• Enterprise: Custom pricing

Ideal for: Startups and small-scale businesses looking for AI visibility for their brands. 

7. Profound

Profound is known as an AI visibility tool developed for marketing teams. Profound can be deemed a premium tool for tracking brand AI visibility across AI platforms, ChatGPT, Perplexity, Gemini, AI Overviews, Claude, DeepSeek, and other AI tools. This app provides strong and deep analysis as well as valuable insights for users, which makes it have a higher price compared to other AI visibility tools. 

Key features: 

• Agent Analytics
• Prompt Volumes
• AEO & GEO Optimization 
• Competitor Intelligence 
• Answer Engine Insights

Pricing: 

• Starter: $99/month
• Growth: $399/month
• Enterprise: Custom

Ideal for: Mid-range to large-scale businesses that need end-to-end AI visibility tools. 

8. AthenaHQ

AthenaHQ is a popular AI visibility app to help your brand enhance discoverability on AI platforms, like ChatGPT, Claude, Gemini, and Perplexity. This tool is a comprehensive AI visibility tool to discover content gaps and seize opportunities. This tool is great for marketing teams and SEO practitioners to align their work in the AI era. 

Key features: 

• AI Content Optimization Agent 
• Revenue Attribution 
• Competitor Monitoring 
• Unlimited Seats
• AI Visibility across 9 AI models

Pricing: 

• Essential: Free ($0/month)
• Starter: $295/month
• Enterprise: Custom pricing

Ideal for: Mid-range business or SaaS business that grows significantly and needs to boost AI visibility. 

9. Similarweb

Similarweb is a comprehensive digital marketing app that comprises all marketing needs, including SEO and AI visibility. This app is suitable for marketing teams in big companies that conduct SEO, advertising, as well as AEO campaigns. This allows companies to only use Similarweb to meet all of their needs without introducing other tools. 

Key features: 

• AI Citation Analysis 
• AI Prompt Analysis 
• AI Sentiment Analysis
• AI Optimization Recommendation
• AEO & GEO Tool

Pricing: 

• AEO Intelligence: $99/month
• AEO & SEO Competitive Intel: $333/month
• AEO & SEO & Ads & Competitive Intel: $542/month

Ideal for: Big companies who want to get a comprehensive insight into their marketing. 

10. Writesonic

Writesonic performs all marketing needs in the AI era. This app is specifically designed to help marketing teams to monitor brand visibility across all platforms, whether it is traditional SEO search, such as Google and Bing, as well as AI search, like ChatGPT, Perplexity, Claude, Gemini, Grok, and other AI platforms. Writesonic allows users to dig deeper into insights and helps them boost AI visibility. 

Key features: 

• AI Brand Explorer
• AI Visibility Monitoring 
• AI Agent Analytics
• AI Search Volume
• AI Agent

Pricing: 

• Starter: $79/month
• Basic: $199/month
• Growth: $399/month
• Agency Starter: $200/month
• Enterprise: Custom pricing
• Agency Enterprise: Custom pricing

Ideal for: Marketing teams that intend to track their brand and are in the early stage of AI visibility. 

11. Peec AI

Peec AI is one of the new AI visibility tools on the market. This app was founded in Berlin in 2025 to compete with other AI visibility tools that have been launched. Despite being considered a newbie, Peec AI has grown significantly and gained popularity due to its performance. This tool provides a deep analysis for discovering brand visibility across the most popular and widely used AI platforms.  

Key features: 

• Find Key Sources
• Track Prompts
• Add Competitors
• Choose AI Models 
• Know your prompt mix

Pricing: 

• Starter: $80/month
• Pro: $205/month
• Advanced: $420/month
• Enterprise: Custom pricing
• Essential: $205/month
• Growth: $420/month
• Scale: $675/month
• Comprehensive: Custom

Ideal for: Marketing teams in mid-range businesses and marketing agencies that need to uncover their brand in AI responses. 

12. ZipTie

ZipTie is considered one of the great apps for checking AI visibility. This tool even became the first AI visibility tool that offered an API for developers to monitor LLM data within their infrastructure. In addition, ZipTie also has an advantage for those who want to focus more on data quality and technical audits. 

Key features: 

• Monitor Trends
• Find AI Sources
• Track Brand Performance
• Optimize content with Confidence
• Content Optimization

Pricing: 

• Trial: $0/month for 14 days only
• Starter: $69/month
• Standard: $99/month
• Pro: $159/month
• Enterprise: Custom pricing

Ideal for: Developers who need to identify AI visibility on their infrastructure

13. Rankscale AI

Rankscale is one of the best affordable apps for conducting AI visibility research. This app covers almost all popular AI tools, including ChatGPT, Perplexity, Claude, Google AI Overviews, and other AI tools. This app is considered an end-to-end AI visibility tool to analyze all of the information comprising citations, competitive benchmarking, and other metrics. 

Key features: 

• AI Rank Tracker
• Citation Analysis
• Page Audit
• Sentiment Analysis
• Brand Visibility Dashboard

Pricing: 

• Essential: $20/month
• Pro: $99/month
• Growth: $385/month
• Enterprise: $780/month

Ideal for: Marketing teams in small companies or startups and freelancers with limited budgets. 

14. Scrunch AI

Scrunch AI is one of the AI visibility optimization apps that has gained popularity these days. This tool focuses on helping enterprises to track their brand visibility across all AI platforms. As an end-to-end AI visibility tool, Scrunch AI definitely provides all of the insights to boost their AI discoverability. However, Scrunch AI is considered a premium tool that is not friendly for small companies or startups. 

Key features: 

• Monitoring & Citations
• AI Search Trends
• Agent Experience Platform
• Site Maps
• Insights

Pricing: 

• Core: $250/month
• Agency Core: $500/month
• Enterprise: Custom

Ideal for: Marketing teams in big companies who need to focus on competitive intelligence analysis. 

Side-by-side comparison of the best AI visibility tools

Tools	Starting Price	Best for	Pros	Cons
Goodie	$399/month	End-to-end app to perform AEO and SEO as well as for PR workflows	Provides broad AI engine coverage. Easy-to-use dashboard. Gives recommendations or guidance	High subscription price. Does not include prompt volume data
Otterly AI	Starting: $29/month	Monitoring AI visibility with automation and no manual efforts	Affordable starting price. Intuitive user experience. No hidden costs	Volatility outputLimited prompt volume data
SE Ranking	Core: $103.2/month, Free Trial for API	All-in-one tool for performing SEO and tracking AI visibility	Cost-effective starting price for SEO and AEO tool. Easy to use and user-friendly interface. Full of features for SEO and AEO	Limited backlink database. Limited automation tools
Gumshoe	Free Trial: $0/month	Gives full insights about page-level citations	Affordable starting price. Track across a wide range of AI tools. Provides pay-as-you-go pricing	Does not have sentiment monitoring.  No traffic attribution
AI Peekaboo	Starter (Brand & Agencies): $50/month	Give a clear AI citation analysis and track AI Share of Voice	Affordable price compared to other tools. Provide integration with developers. Track multi-platform AI	No SEO insights. Only provide standard metrics
Searchable	Starter: $50/month	Provide comprehensive data-driven and competitive benchmarking	– Provide an affordable pricing plan. – Deep integration across platforms. Provide a broad range of tracking	– Not full covers all features. – Lack of documentation and tutorials
Profound	Starter: $99/month	Complete AI search visibility for all AI platforms, including emerging platforms	– Deep report and insights -Provides AI visibility to all AI tools. -Realistic modelling	– Pricing range is high. -Limited features for lower plans
AthenaHQ	Essential: Free ($0/month)	Helpful for AI search visibility and best for GEO analysis	– Broad range of AI platform coverage. – Provides revenue attribution. – Helps translate complex analytics into action	– High pricing jump. – Limited credits
Similarweb	AEO Intelligence: $99/month	Comprehensive marketing analysis: SEO, Ad, AEO in one place	– Provides all data needed for marketing. – Easy to use and user-friendly. – Detailed insights and breakdowns	– Higher pricing plans. – Limited historical data access
Writesonic	Starter: $79/month	Help for site audit and content generation	– Built for content creation – Provides live data  – Great integration to other tools	– Expensive pricing – Limited credits
Peec AI	Pro: $205/month	Has better performance in tracking mention frequency and giving recommendations	– Unlimited seats – Clean user interface – Higher subscription price	– Limited AI platform coverage – Only for analysis tool
ZipTie	Free Trial: $0/month for 14 days only	Full insights about technical GEO audit	– Cheap compared to other tools – Multilocation monitoring – Provides visual site auditing	– Limited AI platform coverage – Higher pricing jump
Rankscale AI	Essential: $20/month	Supports AI visibility insights and great reporting	– Broad range of AI platform coverage – Provide budget entry pricing – Precise tracking data and competitor analysis	– Only provides analytics tools – Steep pricing jump
Scrunch AI	Core: $250/month	Has solid insights about AI search visibility and wider AI visibility	– Comprehensive insight into citations and competitors – Responsive customer support – Easy to use and intuitive user interface	– High costs compared to other tools – Not covering all AI platforms

Tips to choose the best AI visibility tools

Choosing the leading AI visibility tools is definitely not a simple task and indeed a tough task. As we stated, there is no perfect AI visibility tool; all of the platforms have their own character, pros, and cons. So, instead of choosing the best AI visibility tools, a team or individual needs to choose one of the most suitable AI visibility tools for supporting their daily tasks. 

• Check the AI platform coverage: AI platform coverage is definitely the first consideration when choosing the best AI visibility tools. However, not all apps that provide a wide range of AI search coverage are invariably good. Some apps that provide less coverage or focus on some engines are also good. You should be focused on the platform that most of your buyers use. 
• Level of prompt tracking: In order to look for new AI visibility tools, you need to understand what you use, whether it is bulk prompts or only small prompts for your marketing goals. 
• Deep insights and actions: How deep the insights that AI visibility tools provide are also a main consideration. However, marketing teams or individuals must decide whether they are using all information or may only need part of the information, as deeper insights mostly require higher pricing plans. 

List of AI tools coverage on AI visibility tools

If you know about AI visibility tools, then you might need to know the list of AI tools that are covered under each tool.  This information will give you clarity on where the tools that cover all AI platforms are on its analytics. Check the list of AI tools in the table below. 

Tools	ChatGPT	Gemini	Google AIO	Claude	Perplexity	Copilot	Meta AI	DeepSeek
Goodie	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes
Otterly AI	Yes	Yes	Yes	Yes	Yes	Yes	Yes	No
SE Ranking	Yes	Yes	Yes	No	Yes	No	No	No
Gumshoe	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes
AI Peekaboo	Yes	Yes	Yes	Yes	Yes	No	No	No
Searchable	Yes	Yes	Yes	Yes	Yes	Yes	No	Yes
Profound	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes
AthenaHQ	Yes	Yes	Yes	Yes	Yes	Yes	No	No
Similarweb	Yes	Yes	Yes	Yes	No	No	No	Yes
Writesonic	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes
Peec AI	Yes	Yes	Yes	Yes	Yes	Yes	No	Yes
ZipTie	Yes	Yes	Yes	Yes	Yes	Yes	No	Yes
Rankscale AI	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes
Scrunch AI	Yes	Yes	Yes	Yes	Yes	Yes	Yes	No

Conclusion 

Choosing the best AI visibility tools is complicated since all of the tools claim to be the best tools. However, all AI visibility tools are basically useful, and there are no tools that are perfect. Thus, we recommend that you take a look at what you need and calculate your budget before choosing the most suitable AI visibility tool for your business. If you are a small company, then start with small steps by choosing the most affordable yet offering robust features. It prevents you from spending a lot of money on metrics that you may not need yet. 

Frequently Asked Questions (FAQs): Best AI Visibility Tools

1. What are AI visibility tools? 

AI visibility tools are basically applications that are used primarily to search and track brand visibility in AI platforms. They are needed by marketing teams and SEO teams to get insights about their performance, encompassing content audits, prompt research, competitor monitoring, and other useful insights for AEO. 

2. What are the top AI visibility optimization tools for boosting sentiment and accuracy? 

The best AI visibility tools for boosting sentiment and accuracy are Peec AI and Profound. They provide tracking and real-time search volume data that can monitor how AI models work with your brand. 

3. Are there any leading AI visibility tools that focus more on boosting the share of voice metric? 

Otterly and SE Ranking focus on boosting share of voice across various AI models. They can analyze markets within the LLM framework using tracking tools. 

4. Do we need to leave SEO to start an AI visibility strategy?

No, most brands do the SEO campaign and AI visibility campaign at the same time. By doing both strategies, they can expand their brand awareness not only on AI platforms, but also on search engine platforms. They also do social media marketing to enhance brand visibility and awareness for social media users. 

5. Do AI LLMs scan through the relevant content on websites as their answer sources? 

Yes, LLMs do web searches across platforms to scan, read, and extract relevant information to respond to the prompt you type in. 

6. What are the best AI visibility tools for boosting citation rate?

AthenaHQ and Peec AI are deemed the best AI visibility tools for boosting citation rates. Peec uses precise tracking to distinguish mere mentions from citations. Meanwhile, Athena may provide content gap analysis and give you improvement recommendations. 

7. What are affordable AI visibility tools that are relevant to small businesses or startups? 

Affordable is a relative term, but if you have a strict budget and need the cheapest option for your business, do try Otterly and Peec AI, which offer relatively lower fees for their services. 

8. What are the criteria or metrics that are used to calculate a better AI visibility performance?

AI visibility performance can be measured using mentions, share of voice, platform coverage, citation trust, market sentiment, and user behavior data. 

9. Are AI visibility and SEO different? 

Yes, they are slightly different, but they have different metrics. AI visibility ensures your brand or website can be cited or mentioned inside AI chatbots’ conversations with users. Regular SEO, on the other hand, only ensures your page has a good rank in search engines. They can influence each other, as SEO will affect your AI visibility, both directly and indirectly. 

10. Is AI visibility more complex compared to SEO? 

Deciding which is more complex is hard. However, it is a fact that AI visibility tools work in more dynamic areas, as the patterns of AI response change continuously.